From bricks to clicks: 5 reasons you need to sell online today

2 Dec 2014, 11:55

Are you a small business with a local storefront thinking about selling online? Not sure if online shopping is a trend or the future? As an ecommerce software provider, we would (of course) say you definitely need an online shop. … Read more [...]

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6 A/B Tests for Optimizing your Online Store

1 Dec 2014, 08:27

Online merchants are always looking for ways to improve their online shop. Because of this, many experts have researched and tested different design elements to optimize the effectiveness of websites. As researchers learn more about online shoppers, they share their … Read more [...]

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Black Friday and Cyber Monday for the small, but nimble e-retailers

28 Nov 2014, 05:30

Analysts widely expect this year’s Black Friday and Cyber Monday to break the record again. From Friday November 28 through Monday December 1, retailers should see double-digit increases in online sales over the same period last year. The giants in … Read more [...]

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A quick guide to promoting black friday and cyber monday sales

25 Nov 2014, 11:30

Black Friday and Cyber Monday are literally days away.  Many online merchants will process their largest number of orders during the weekend. If you’ve downloaded our ecommerce holiday guide, you already have great ideas for promotions you can run. Once … Read more [...]

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4 tests to run before launching your ecommerce site

24 Nov 2014, 11:50

Have you ever visited an online store that looks like it accidently launched in the middle of construction? For many merchants, it’s no accident. New storeowners may sometimes be unaware of everything that should be tested before their store goes … Read more [...]

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Holiday Tool Kit for your Ecommerce Site

24 Nov 2014, 06:13

With the holidays just around the corner, there’s a buzz of excitement in the air. Each shop is decorated with festive home pages, ready to welcome this season’s holiday shoppers. To help you make the most of the shopping season, … Read more [...]

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Security Alert on the PayPal Europe module: Action required by December 3, 2014

21 Nov 2014, 10:01

Hello PrestaShop Community, An industry-wide security issue with SSL V3 has impacted PayPal. As a reminder, SSL (Secure Sockets Layer) is a cryptographic protocol designed to provide communication security over the internet. This specific SSL V3 issue is known in … Read more [...]

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10 Essential eCommerce Metrics for Google Analytics

19 Nov 2014, 08:29

To begin with, let’s assume that you have been running your eCommerce site for a while and have the most basic eCommerce metrics tracking set up in your Google Analytics account like: Transactions Transaction Revenue Transaction Shipping Transaction Tax Item … Read more [...]

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7 Free Ways to Learn How to Code Like an Ecommerce Developer

17 Nov 2014, 10:48

Now more than ever, understanding computer programming is opening doors for endless opportunities – especially in the ecommerce space. Although you may not need to know how to code to bring an online store to life, it certainly helps to … Read more [...]

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